Brand Applications
Bringing the Beechwood Experience to Print
01 / The Challenge
The Challenge
Beechwood is Central Massachusetts’ only AAA Four Diamond hotel, with a mix of luxury accommodations, dining, weddings, business events, distinctive architecture, and an owner-curated art collection.
The hotel needed a brochure that could communicate that range without feeling like a conventional property guide. The piece had to support sales conversations while also giving prospective guests and event planners some sense of the experience itself.
02 / The Shift
The Shift We Made
We treated the brochure more like a hospitality publication than a sales sheet. Photography was allowed to carry much of the story, with restrained typography, generous pacing, and production details that gave the piece real presence in hand.
03 / The Work
How We Did It
- Designed an oversized format that gave the property photography room to work
- Used gold foil and premium finishing details on the cover
- Created a flexible editorial system for accommodations, dining, weddings, meetings, and amenities
- Balanced aspirational imagery with the practical information planners and guests needed
- Used spacing and pacing to make a large amount of content feel considered rather than crowded
04 / What Happened Next
What Happened Next
05 / Why It Mattered
Why It Mattered
For a hotel positioned around experience and service, the brochure was part of the first impression. It gave Beechwood a physical piece that felt much closer to the quality of the property it represented.